KJA Communications Group will be working with Choice Homes in Dallas, Texas to launch a public relations campaign for its EIQ™ program. The campaign will focus on the recent Energy Star award received by Choice Homes and the implementation of its energy conservation (EIQ™) program for new home construction.

The Choice EIQ™ Homes employ 13 design and construction features that go above and beyond the Energy Star requirements. Because of this, these homes up to 20% to 30% more energy efficient than standard homes built since 2000. This adds up to substantial savings each year for Choice EIQ™ Home owners.

KJA will help Choice spread the word through the Texas market by coordinating a broad-reaching public relations campaign highlighting the design, value engineering and energy efficient features of all Choice EIQ™ Homes.